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EGL USA featured on History channel's "Diamond Mine' program
On September 19 The
History Channel aired a positive, comprehensive program called "Diamond
Mines" that traced the diamond's path from mining and cutting
to grading and laser inscription. EGL USA, the gemological laboratory
and research facility headquartered in New York, was the only lab
featured in the hour-long program.
"The producer was very interested in EGL USA's research, grading
and our laser inscription service," said Gregory Sherman, the
company's Director of Marketing and Education, who talked on-camera
about diamond grading and the use of state-of-the art equipment.
To illustrate the point how diamonds can be laser inscribed with
any logo or personal message a stone was laser inscribed on-camera
with the History Channel's name.
EGL USA also steered the producer to other industry spokespersons,
such as sightholder Louis Glick, who talked about the time it takes
to assemble an important diamond necklace. Glick diamond cutters
showed the intricacies of diamond cleaving and polishing.
The show, which was seen nationwide, also covered the history of
diamonds, from their discovery in India to the establishment of
single channel marketing in the 1890's to the rise of diamond mining
in Canada. It mentioned the use of diamonds in industry and the
creation of synthetic diamond by General Electric after WWII. A
very brief mention was made of the four percent of "blood diamonds"
in the control of African rebels.
In a time of exposes and negative programs about the jewelry industry
the History Channel show was "refreshingly positive,"
according to EGL USA, and helped to strengthen the image of diamonds.
A copy of the tape can be ordered for $19.95 plus shipping and handling
by calling the History Channel at 800-708-1776.
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